What you’ll learn
- Students will learn the core concepts of marketing.
- There are no prerequisites.
5 Star Reviews and Comments: Mr. Bishal Sarkar – Amazing, above expectations! Santiago Martinez – This course is a good place to start if you are looking for a general idea of what marketing is about. I wouldn´t say it´s extremely in dept, but it does give great bullet points. Dhaval Kadam – It is very easy to understand and grasp. ———————————————————————————————————————————————————- Fundamentals of Marketing covers the core concepts in a very simple manner. The concepts covered in this course are as following: 1. What is Marketing? 2. Difference between Marketing and Sales 3. Marketing Mix – 4Ps of Marketing 4. Marketing Mix – 7Ps of Marketing 5. Needs, Wants and Demand
6. Market Segmentation 7. Brand 8. Product Life Cycle 9. What is a Price 10. Place / Marketing Channel 11. Advertising
Who this course is for:
- Anyone who wants to get the answer of basic questions in Marketing like What is Marketing, Difference between sales and marketing, marketing research, consumer behaviour segmentation, brand and so on.